How Best To Answer: “Why Do You Want To Work Here?”

“Why do you want to work here?” sounds like a question about what you want, but a strong answer also explains what you can contribute.

The interviewer wants evidence that you understand the company and position. A generic answer may suggest that you are applying to many jobs without considering why this particular opportunity fits your goals.

Why Do Employers Ask This Question?

Hiring managers use this question to assess:

• How thoroughly you researched the company
• Whether you understand the position
• What motivates you
• Whether your goals align with the role
• Whether you are likely to accept an offer
• How you might fit into the team
• What you can contribute

The question may also be phrased as:

• “Why do you want to work for us?”
• “Why are you interested in this position?”
• “What attracted you to our company?”
• “Why did you apply for this job?”
• “What makes this opportunity appealing to you?”

Indeed’s interview question guide explains that employers generally want reassurance that candidates understand the company and are not applying indiscriminately.

A Simple Formula for Answering the Question

A strong response can contain three parts:

1. A specific reason you respect or value the company
2. A clear connection between the role and your skills
3. An explanation of how you hope to contribute or grow

The basic formula is:

“I’m interested in this company because [specific company reason]. This position appeals to me because [relevant responsibility], which connects with my experience in [skill or achievement]. I would be excited to use that experience to [contribution or goal].”

This structure keeps the answer focused on both the employer and the candidate.

How To Prepare Your Answer

1. Research the Company

Review the company’s official website, particularly its About, Careers, Product and News pages.

Look for specific information about:

• Products and services
• Customers
• Mission
• Business model
• Company values
• Recent developments
• Market position
• Work culture
• Community programs
• Employee development

Choose one or two points that genuinely interest you. Avoid repeating a broad mission statement without explaining why it matters to you.

For example, instead of saying, “I like that your company values innovation,” explain which product, process or recent development demonstrates that innovation.

2. Study the Job Description

Identify the responsibilities that appear most important. Look for repeated requirements and duties that receive prominent placement in the job posting.

Then connect those responsibilities to:

• Your previous achievements
• Relevant technical abilities
• Transferable skills
• Career objectives
• Preferred working style

If the role emphasizes cross-functional communication, prepare an example showing how you coordinated people or information across departments.

3. Identify Your Relevant Strengths

Choose one or two strengths that directly support the position. These may include:

• Customer service
• Data analysis
• Project coordination
• Writing
• Sales
• Research
• Leadership
• Process improvement
• Technical knowledge
• Stakeholder management

Avoid listing several unrelated abilities. A focused answer is easier for the interviewer to remember.

4. Find a Genuine Point of Alignment

Consider what you value in your work and where it overlaps with the company or position.

Possible points of alignment include:

• Serving a particular customer group
• Solving an industry problem
• Working with a specific technology
• Developing expertise in a relevant field
• Collaborating across functions
• Producing measurable business results
• Working in a high-responsibility environment

Do not invent personal enthusiasm. A smaller but genuine connection is more persuasive than exaggerated praise.

5. Explain What You Can Contribute

End the answer by moving from interest to value. Explain what you hope to help the company accomplish.

For example:

• Improve customer retention
• Strengthen internal processes
• Produce better marketing content
• Support revenue growth
• Make reporting more efficient
• Improve product adoption
• Coordinate projects more reliably

This demonstrates that you understand employment is a two-way relationship.

6. Practice Without Memorizing Every Word

Practice the structure and key points rather than memorizing a script. A heavily rehearsed answer may sound unnatural and can be difficult to adapt if the interviewer asks the question differently.

Aim for approximately 45 to 90 seconds. Senior or highly technical candidates may provide a slightly longer answer when additional context is useful.

Sample Answer for a Marketing Position

“I’m interested in working here because your company has built a clear reputation for making complex business software accessible to smaller teams. I was especially interested in your recent campaign focused on practical customer use cases rather than product features alone.

This role would allow me to apply my experience in content strategy and campaign analysis. In my current position, I’ve helped connect content performance with registration and purchase data, and I’d be excited to use that experience to strengthen your customer acquisition strategy.”

Sample Answer for a Customer Service Position

“I want to work here because your company is known for treating customer support as an important part of the customer experience. I noticed that your support team works closely with product and operations rather than handling questions in isolation.

In my previous role, I managed customer inquiries and created response templates that reduced repeated work. I’d like to bring that combination of customer communication and process improvement to this position.”

Sample Answer for an Entry-Level Candidate

“I’m interested in your company because of its structured training program and the opportunity for employees to work across different projects. I’m looking for a position where I can apply what I learned through my coursework while continuing to develop practical business skills.

The role’s emphasis on research, organization and team communication matches the experience I gained through university projects and an internship. I would be excited to contribute that foundation while learning from an experienced team.”

Sample Answer for a Career Changer

“I’m interested in this role because it combines client communication with project coordination, which are the parts of my previous career I found most rewarding. After researching your company, I was impressed by its focus on long-term client relationships and measurable project outcomes.

Although I’m moving from hospitality into account management, I bring extensive experience managing expectations, resolving problems and coordinating several priorities at once. I believe those skills would help me contribute quickly while developing deeper industry knowledge.”

Sample Answer for a Product Manager

“I want to work here because your product addresses a workflow problem I’ve experienced directly: teams often have information spread across several tools without a clear way to turn it into decisions. I was interested in how your platform connects research, collaboration and reporting.

My background includes interviewing users, prioritizing competing requirements and coordinating launches across product, design and marketing. I’d be excited to use that experience to improve adoption and help customers reach value more quickly.”

Sample Answer for a Remote Position

“I’m interested in this company because it has built remote collaboration into its operating model rather than treating remote work as an informal benefit. The emphasis on clear documentation and independent ownership strongly matches how I prefer to work.

In my current role, I coordinate projects across several time zones and provide written updates that keep stakeholders aligned. I would be able to bring that experience to this role while contributing effectively in a distributed team.”

What Not To Say

“I need a job”

Needing employment is understandable, but it does not explain why you chose this company or position.

“The salary and benefits look good”

Compensation is a valid consideration, but it should not be the only reason you mention. Focus first on the work, company and potential contribution.

“Your office is close to my home”

Convenience can be an advantage, but it does not demonstrate professional interest.

“This will help me get a better job later”

Employers want candidates who are interested in contributing to the current position, not only using it as a temporary step.

“I have always wanted to work here”

This statement needs supporting detail. Explain what you have observed about the company and why it appeals to you.

“I love everything about the company”

Excessive praise without evidence can sound insincere. One specific and relevant reason is more effective.

Common Answering Mistakes

Giving a generic answer

Statements about wanting growth, enjoying challenges or admiring the company can apply to almost any employer. Add specific evidence.

Focusing only on personal benefits

Explain how the employer can benefit from your experience, not only what the role can do for your career.

Repeating the company website

Use your research to form an opinion instead of reciting the company’s marketing language.

Making the answer too long

Choose the strongest company reason, role connection and contribution. You do not need to explain your complete career history.

Giving an unsupported claim

If you describe the company as innovative or customer-focused, mention an example that led you to that conclusion.

Final Tips for a Strong Answer

Use the company’s name and refer to a specific product, responsibility or initiative. This immediately makes the answer feel more intentional.

Maintain a positive tone, but avoid exaggerated enthusiasm. Speak naturally and show that you have considered both the opportunity and your ability to perform the work.

Prepare a flexible version of your answer before the interview, then adjust it based on information you learn during the conversation.

Prepare Clear Interview Presentations With Dokie

Some interviews require candidates to present a case study, portfolio, strategy or previous project. Dokie is an AI presentation maker that can turn documents, URLs, notes and research into structured, business-ready slides, helping candidates organize their ideas into a clear narrative.

Dokie supports custom templates, content revisions and editable PowerPoint exports. Candidates can use it to prepare interview assignments, case-study presentations, career portfolios and 30-60-90-day plans while retaining control over the final wording and visual structure.

Frequently Asked Questions

1. How long should my answer be?

Most answers can be delivered in approximately 45 to 90 seconds. Include a specific company reason, a connection to the role and the value you can contribute.

2. Can I mention salary in my answer?

Salary can influence your decision, but it should not be the central part of this answer. Focus on the company, responsibilities and professional fit.

3. What if I do not know much about the company?

Research its official website, products, recent announcements, job description and professional profiles before the interview. Find at least one specific reason that genuinely interests you.

4. How should I answer if I mainly want remote work?

You can mention that the company’s remote operating style suits you, but connect it to relevant strengths such as written communication, independent work and collaboration across time zones.